Advertise with us

Get online with POPULAR OPTIONS and ride across the media spectrum!

Get your ad in our Newsday supplement, advertise on radio and TV, and have a permanent, effective web-presence.

Popular Options provides advertisers with the unique opportunity to advertise across the media spectrum. Ads published in this consumer news blog will also be placed in the print, electronic, and on-line media: Yes! Your ad will be in the newspapers; on the radio; on television, and on the internet in the form of websites, blogs, banner-ads, and social media (facebook and twitter).

All of this for just $120- $140 a day!

Clients will also be able to sell (retail) from their own on-line store through an account with a Trinidad-based on-line marketing platform, at no extra cost!

Double-Plus for advertisers in the POPULAR OPTIONS Newsday supplement

A supplement in a daily newspaper with articles written as how-to guides (including recipes, do-it-yourself tips, etc.) is highly likely to be pulled out and kept for weeks - or even months – by readers, so that they can refer to the articles at later dates. This is a plus for advertisers, whose ads would be seen several times over an extended period (of weeks or months) and not just on one day.

At the same time, the ads would also be more widely circulated, as daily newspapers enjoy the widest print-media circulation (i.e. higher than weekly, monthly or quarterly print publications.) This is another plus for supplement advertisers.

All for just $120- $140 a day!

Call Sheldon at 361-0081 or email POPULAR OPTIONS at sheldorne@gmail.com

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ADVERTISING PACKAGES

Package 1: (Four months) - $12,000 to $15,000

Package 2: (Eight months) - $27,000 to $30,000

Package 3: (12 months) - $42,000 to $45,000

Package 4: (16 months) - $57,000 to $60,000

Note: The price range per package is based on a $1,000 to $3000 discount for existing websites or blogs, facebook pages and/or on-line stores.

PAYMENT OPTIONS: 

Weekly:  $938.00

Monthly:  $3750.00

Quarterly: $11,250 

(Quarterly payments for Packages 3 and four only) 

NUMBER OF INSERTIONS PER PACKAGE:

All packages include ad insertions on radio TV newspaper and internet. The total number of insertions would depend on which package is selected by the client.

Package 1:  15 insertions and spots

Package 2:   30 insertions and spots

Package 3:   45 insertions and spots

Package 4:   60 insertions and spots

Permanent Value

Advertising contracts will run for a minimum period of four months (One Quarter plus an additional 30 days) to a maximum period of 16 months. During the contract period, social media content will be generated, and this content will be monitored with the aim of generating sales, and to ensure damage control.

At the end of the period, clients may renew their advertising for worry-free network management (inc. PR and Damage Control), content generation, and online sales.

If the contract is not renewed, the client still enjoys permanent value! Even though radio and TV ads will cease to run, and the newspaper supplement period would expire, and banner ads on the blog will be removed, the clients's websites, blogs, online store, and social media accounts would continue to exist permanently on the web. 
Clients may continue to generate content for these on their own, and will always have the option of renewing their advertising for worry-free network management (inc. PR and Damage Control), re-design and updating (at no extra cost), positive content generation for social media, and online sales.

Insertions Per 120-day period :

POPULAR OPTIONS TV Programme :

Two 30-second spots (Time-Frame: Two airings during a seven-day period).

POPULAR OPTIONS Radio Segments :

Four 15-second spots (Time-Frame: Four airings on weekends only during a 3-month period).

POPULAR OPTIONS Newspaper Supplement:

One insertion (Time Frame: A quarterly magazine designed for multiple referrals by readers over a 3-month period).

POPULAR OPTIONS On-Line:

Eight insertions (banners) posted among relevant articles and two “advertorials” (see P.R. services below for more on “advertorials”).

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Building a positive, consumer-friendly image with Popular Options

As a consumer-awareness resource, Popular Options on-line seeks to inform every citizen of their rights and responsibilities as buyers of goods and services. Under the broad banner of “consumer awareness” the goal is to assist the consumer in making the best choices for his or her hard-earned dollars.

In keeping with this goal, only reputable businesses known for high quality goods and services - and with a solid reputation for good customer service – will be invited to advertise in Popular Options.

Readers will quickly associate advertisers’ businesses with the blog’s pro-consumer content. The consumer is more likely to choose a business that seeks his or her interest.

Each advertisement will be placed on pages and segments with relevant editorial content. This will serve to enhance the effectiveness of the ad.

“ADVERTORIALS”

Also, every individual ad will be accompanied by two feature articles published on POPULAR OPTIONS on-line, highlighting goods, services, or whatever other aspect of the business that the client chooses. Links of the "mixed advertising-and-editorial" pieces will be posted and shared on facebook, and other social media. These articles will contain useful consumer information to help the client to build stronger relations with customers.